Orders over $200 receive Free Shipping! XOXO

November 22nd

🎀 Pink Friday 🎀

Are you ready for it?! Exclusively early holiday deals. More savings in store, but start early online! Shop Small, Save Big, and Make this Holiday Magical!

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✨Countdown to Christmas!✨

Make the season magical with our adorable advent calendar of short stories! A fun surprise read every day to make the season extra special.

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Freebies with Purchase!

Spend $75 or more online and receive free hair clips or socks included in your order!

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Only the best for your baby.

A Purchase You Can Feel Good About.

Quality over quantity. — #onlythebest #quality

When you know better, you do better. — #buymorenatural #bestforskin #bestforbaby

Focus on natural items — #organic #cotton #fabrics #woodtoys

WHY ORGANIC & NATURAL FABRICS MATTER.

"A baby's skin isn't just sensitive - it actually absorbs more of everything it touches. It's why we search for more natural items, especially organic cotton and natural fabrics, free of all the chemicals and yuck." "Babies also have a hard time regulating their body temperature because their bodies are still developing. This is why natural fabrics are so important because they are breathable against their skin."