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A Purchase You Can Feel Good About.

For the hero at home - and his biggest fans.

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Celebrate Dad, Playfully.

Bring Dad a Beer | Baby Socks

$8.95

Shave Set

$46.00

Daddy & Me Matching Pizza Sock Set

$12.99

SPLISH SPLASH

-20% OFF Swimwear!

Pool days are calling! Whether you're heading to the pool, beach, or backyard sprinkler, your little ones will be swim-ready in style.

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Born to Sparkle.

My Little Firecracker

Red, white, and too cute to handle - Shop festive styles that they can sparkle in all summer long!

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Personalized Shopping!

Schedule a personalized shopping experience, even outside of regular hours!

Give Us a Ring

Father's Day June 15th

Celebrate Dad, Playfully.

For the hero at home - and his biggest fans.

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Quality over quantity. — #onlythebest #quality

When you know better, you do better. — #buymorenatural #bestforskin #bestforbaby

Focus on natural items — #organic #cotton #fabrics #woodtoys

WHY ORGANIC & NATURAL FABRICS MATTER.

"A baby's skin isn't just sensitive - it actually absorbs more of everything it touches. It's why we search for more natural items, especially organic cotton and natural fabrics, free of all the chemicals and yuck." "Babies also have a hard time regulating their body temperature because their bodies are still developing. This is why natural fabrics are so important because they are breathable against their skin."